Crescentek

Landing Page Design

Stop sending ad clicks to your homepage.

Purpose-built landing pages for Irish SMB ad campaigns — designed for one visitor, one offer, and one action. Built to turn ad spend into booked work, not wasted impressions.

Based in Ireland
GDPR compliant
Reply within 1 working day
ads.google.com · Campaign: Dublin plumbing
Clicks
1,247
+18%
Conv. rate
14.3%
+6.8pp
Cost / lead
€8.40
-42%
Conversions / day
Last 14 days
New lead · Boiler repair Dublin 4
Just now · €7.20 CPL
Where ad spend leaks

You're burning €100s a week on clicks that go nowhere.

Four of the most expensive mistakes Irish SMBs make when pointing paid ads at a general website.

Clicks go to your homepage

Ads promise 'emergency plumbing' but visitors land on a generic site.

10 CTAs compete for attention

Every button screams. Nobody clicks any of them.

Page loads in 6+ seconds

53% of mobile users leave before it finishes.

The copy isn't about the visitor

'Established in 1998' doesn't help someone with a burst pipe.

Anatomy of a page that converts

Six essentials. Tap each to see why it matters.

Great landing pages aren't mysterious. They follow a pattern — and most Irish SMB pages are missing at least three of these.

Essential #1

Above-the-fold promise

One headline. One sub-headline. One primary CTA. The visitor knows in 3 seconds what you do and what to do next.

What's in the build

Everything a landing page needs to earn its keep.

Not just a page — a conversion system, fully set up and ready to measure.

Single-campaign landing pages

One page per campaign, purpose-built. Not repurposed pages.

A/B testing setup

Test headlines, CTAs, layouts. Ship what wins, kill what doesn't.

Speed-optimised build

Sub-2-second load on mobile. Every second costs you conversions.

Conversion copywriting

Copy that speaks to the customer's problem, not your company history.

Responsive across devices

Mobile-first, because most ad traffic is mobile. Desktop follows.

Analytics + event tracking

GA4, Meta Pixel, Google Ads conversion tags. Know what's working.

Is it a fit?

We only build pages that pay for themselves.

If it won't earn back its build cost in the first few months of ad spend, we'll say no.

Right fit
We should talk if…
You're running (or about to run) Google or Meta ads
Your homepage is too broad to be your landing page
You need to test offers or creative before committing to a full site
You're launching a new service, product, or promo
You want to track which ad, which keyword, drove which lead
Not a fit
We'll point you elsewhere if…
You need a full multi-page website — see Website Design
You're not ready to put any ad spend behind the page
You want 10 pages for 10 services crammed into one landing page
You're not willing to refine the page after seeing the data
Tech we build with

Built on the right stack for your speed, tracking, and testing needs.

WordPress + custom
Webflow
Unbounce
Framer
Next.js
Astro
When to use a landing page

Typical landing page use cases.

Not just for ads — any moment where focus matters more than breadth.

Google Ads landing pages
Meta/Facebook ad pages
Service campaign pages
Event registration pages
Lead magnet download pages
Product launch pages
Webinar signup pages
Promo/seasonal pages
Common questions

Landing page questions, honestly answered.

The questions Irish SMBs ask us most often.

Because your homepage is designed to serve every visitor — first-time browsers, existing customers, people looking for your address. An ad landing page serves exactly one visitor: someone who clicked a specific ad with a specific expectation. Matching that expectation is where conversions come from.
Usually one per campaign, sometimes one per ad group. A plumber running ads for 'boiler repair' and 'emergency plumbing' needs two different pages, because those visitors want different things. Not always — we'll tell you when one page genuinely covers multiple angles.
Yes. Landing pages and ad campaigns really need to be designed together — the page must deliver on what the ad promised, and the tracking needs to connect both sides. See our Google Ads or Meta Ads services.
Depends enormously on industry, offer, and traffic quality. Irish service business landing pages commonly sit between 5–20% when built properly. Your starting point with a homepage is often 1–3%. The delta is where the ad spend starts paying back.
2–3 weeks typically, including research, copy, design, build, and tracking setup. Urgent launch pages can be done in 1 week if content is ready. We're realistic — a great landing page needs the 'research' phase done properly, not skipped.
Yes. Conversion copywriting is where most landing pages succeed or fail — it's not an afterthought. We interview you, read your reviews, and write copy that speaks directly to the people clicking your ads.
Works well with

Services that pair with this one.

Got an ad campaign waiting on a page?

20-minute call. We'll look at your current setup, your offer, and tell you if a landing page is the highest-leverage thing you can do right now.

Reply within 1 working day GDPR compliant Based in Ireland