Marketplace Readiness
Amazon won't forgive messy listings.
The pre-launch work that determines whether your marketplace channels fly or get suspended. GTINs, imagery, titles, category approval, compliance documents — we get every SKU listing-ready before you try to sell a single unit.
Four ways unprepared launches quietly fail.
Marketplaces don't send rejection letters — they quietly suppress listings, inflate fees, or flag your account. Pre-launch work is cheaper than post-rejection recovery.
Amazon suspends sloppy listings fast
Thin product descriptions, wrong category, missing compliance info, sub-par imagery — Amazon's listing team will reject or pull your products quietly. Recovering takes weeks. Pre-launch prep avoids the whole mess.
GTINs, EANs, UPCs, ASINs — it matters
Every marketplace has its own identifier rules. Amazon needs GTINs. eBay wants MPNs. Etsy uses their own SKU system. Without the right codes, listings either can't upload or can't be found. Boring admin that blocks everything.
Marketplace imagery is not your imagery
Amazon demands white background, main image fills 85% of frame, minimum resolution, no props. Your pretty lifestyle shots won't pass. Marketplace-compliant photography is a distinct shoot — most brands only learn after rejection.
Product dimensions drive fees
Amazon FBA fees are based on exact dimensions + weight. Get these wrong by a centimetre and you're in the wrong size tier, paying 40% more in fulfillment fees forever. Accurate measurement up-front saves thousands annually.
Three phases, sequenced deliberately.
Audit first so we know the scope. Build second so changes are scoped. Launch last so nothing goes live half-baked. No phase skips another.
What you have vs. what marketplaces need
Closing the gap systematically
First listings up, monitored, refined
Everything that must be true before launch.
Eighteen items across three categories. Most brands complete about half before realising the rest matter. We surface all of them up-front so the launch is a launch, not a rescue.
Product data
- Titles written per marketplace
- Bullet points (5 per Amazon listing)
- Long-form descriptions
- Backend search terms / keywords
- Variants structured properly
- Parent-child relationships mapped
Imagery & media
- White-background main images
- Lifestyle / in-use shots
- Size & scale reference images
- Infographic images for key specs
- Video (Amazon Brand Registered sellers)
- Minimum resolution compliant
Compliance & identifiers
- GTIN/EAN/UPC per SKU
- CE / safety certificates where required
- Ingredient lists (food/beauty)
- Country of origin declarations
- Tariff codes (post-Brexit IE→UK)
- VAT registration per market
Each marketplace wants different things.
The data, imagery, and compliance that Amazon demands aren't what Etsy demands. We prep for the channels you're actually launching on — not a generic template.
When readiness work pays off most
Readiness questions, honestly answered.
Getting ready to launch on Amazon or eBay?
Free 30-minute readiness audit. Share your catalogue and target marketplaces — we'll tell you honestly where the gaps are and what it'll take to close them without rejections.