Checkout Optimisation
Stop losing customers at the final click.
Checkout optimisation for Irish e-commerce. Diagnose the drop-offs, add the payment methods your customers want, streamline the mobile flow — and rescue the revenue already bought with ad spend.
Four friction points that quietly kill checkouts.
None of them look dramatic individually. Together, they turn 100 shoppers into 30 customers — and paid ad traffic into expensive abandonment.
Mobile checkout is a disaster
Tiny tap targets. Keyboard hiding form fields. Over half your shoppers left squinting and swearing.
Forced account creation
Shopper wants to buy. You demand they sign up first. Instant 30% drop — every single time.
Shipping surprise at payment
€4.99 product. €6.50 shipping. Appears at step 4 of 5. They leave, enraged.
Missing payment options
No Apple Pay. No Revolut. No Klarna. For some segments, that's the deal-breaker.
Mobile-first, transparency, payment options.
Most checkout improvements fall into one of these three categories. Fix all three together and the funnel transforms.
The device most shoppers use
No surprises, earned confidence
Every shopper's preferred method
Audit first. Quick wins. Then test structurally.
Four phases, running in order. Measurable gains in the first month, compound results over the next six.
Audit
Analytics review, session recordings, heatmaps. Identify the top 3 drop-off points with evidence — not guesses.
Fix quick wins
Config changes, missing payment methods, surface shipping costs early, mobile tap target fixes. Low-risk, high-reward.
A/B test structurally
Bigger changes tested against baseline. Only ship what wins. Discard what doesn't help — ego aside.
Iterate ongoing
New payment methods, seasonal tweaks, competitor keep-up. Checkout is never 'done' — it compounds.
The leakiest step in e-commerce is almost always fixable.
Every store we audit leaks revenue at checkout. Most of it is fixable without a rebuild — and the maths usually pays back within a quarter.
Across every major e-commerce platform, and the payment rails Irish shoppers actually use.
Common checkout scenarios.
Situations where checkout optimisation has the most leverage for Irish stores.
Checkout questions, honestly answered.
The questions Irish SMBs ask us most often.
Services that pair with this one.
Bleeding sales at checkout?
Free 30-minute audit. Send us your store — we'll identify the top 3 leaks and tell you honestly what's worth fixing first.