Crescentek

Social Media Advertising

Paid social that stops getting scrolled past.

Meta, TikTok, LinkedIn campaigns for Irish SMBs. Native creative, precise audience targeting, proper conversion tracking — built for measurable return, not vanity engagement.

Based in Ireland
GDPR compliant
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Where paid social goes wrong

Four mistakes every audit turns up.

Irish SMBs lose thousands monthly on these four fixable issues. We see them in almost every account we take over.

Targeting too broad

Showing ads to everyone in Ireland. Paying to reach people who'd never buy from you.

Recycling website photos

Social ads need native-feeling creative. Stock imagery and product shots get scrolled past.

One ad, never refreshed

Creative fatigue happens in 2-3 weeks. Costs per result creep up. Still running the same ad 3 months later.

Conversion tracking broken

After iOS 14.5, most pixels need proper setup. Half the dashboards we audit are measuring shadows.

Platform fit

Not every platform fits every business.

Four platforms, four different strengths. We'll tell you honestly which one (or combination) matches your business — not spread you thin across all of them.

Meta (Facebook + Instagram)

Best for
Lead gen, e-commerce, local awareness
Why it works
Deepest audience data + richest ad formats

TikTok

Best for
Younger audiences, product demos, brand-building
Why it works
Algorithmic reach rewards authentic creative

LinkedIn

Best for
B2B, professional services, recruitment
Why it works
Premium pricing, premium targeting precision

YouTube / Google Display

Best for
Visual brands, consideration stage
Why it works
Massive reach, excellent video ad formats
What's included

Six deliverables, ongoing monthly.

Everything paid social actually needs to succeed — not just ad placement and a monthly invoice.

Ad creative production

Short-form video, carousels, static — native to each platform, not recycled website content.

Audience strategy

Lookalikes, interest targeting, retargeting ladders. Built on actual conversion data, not demographic guesses.

Campaign structure

Testing framework from day one. Know which creative, audience, placement is winning within 2 weeks.

Conversion tracking

Meta Pixel + Conversions API, TikTok Pixel, server-side tracking where possible. iOS 14.5+ safe.

Landing page matching

The ad promises something — the page needs to deliver. See our Landing Pages service.

Monthly optimisation + reporting

Weekly creative testing, monthly strategy review. Written report in plain English, not dashboard-speak.

Is it a fit?

Paid social rewards good creative + real budget — not shortcuts.

Here's who tends to see real return, and who'd genuinely be better off elsewhere.

Right fit
We should talk if…
You have visual content worth showing (or willing to produce some)
Your product or service suits scroll-stopping creative
You can commit to a €1000+/month test budget across 2-3 months
Your brand has a voice and point of view — not just a price list
You want to build audience + convert, not just chase immediate sales
Not a fit
We'll point you elsewhere if…
You need enterprise B2B contracts — cold outreach may suit better
You're not willing to produce fresh creative every 4-6 weeks
You want to run 'boosted posts' only — that's not paid social strategy
Your offer targets people who don't use social media at all
Tech we build with

Across every paid social platform your Irish customers actually use.

Meta Ads Manager
Instagram
Facebook
TikTok Ads
LinkedIn Campaign Manager
YouTube Ads
Pinterest Ads
What we typically run

Common paid social scenarios.

Campaigns we've run for Irish SMBs across verticals and goals.

D2C e-commerce campaigns
Local service lead gen
B2B LinkedIn campaigns
Event promotion
App install campaigns
Retargeting campaigns
Brand awareness launches
Course & coaching sign-ups
Common questions

Paid social questions, honestly answered.

The questions Irish SMBs ask us most often.

Depends entirely on where your customers are and what you're selling. D2C physical products often do best starting on Meta (Facebook + Instagram). Younger-skewing brands suit TikTok. B2B belongs on LinkedIn. We'll tell you honestly on the call — often 'start on one, don't spread yourself thin' beats trying all four at once.
€1000/month minimum for meaningful data on Meta or TikTok. LinkedIn pricing is roughly 3x higher per click so budgets need to match. Below €1k/mo you're hoping, not testing. We'll map realistic budget vs expected outcomes on the discovery call, not after you've signed.
Yes, and we strongly recommend you let us (or at least collaborate closely). Most 'ad creative' failures come from agencies running ads on whatever creative the client hands them. Platform-native creative, refreshed regularly, is half the battle. We have a production setup for short-form video, static, and carousels.
Still an issue, but manageable. We set up Meta's Conversions API for server-side tracking, use UTMs consistently, integrate offline conversions where possible, and use modelled attribution where necessary. Tracking isn't perfect post-iOS 14.5 — we work with that honestly rather than pretend it hasn't changed.
Paid social works faster than SEO but slower than Google Ads. Expect 2-3 weeks to gather signal, 6-8 weeks to hit consistent performance, 3 months for meaningful scale decisions. The first month is mostly testing — anyone promising immediate ROAS is ignoring how the platforms actually work.
Boosted posts are a near-universal waste of money. They use Meta's 'engagement' optimisation which rewards likes and comments, not conversions. A properly structured campaign through Ads Manager typically costs 30-50% less per lead or purchase for the same budget. We only run proper campaigns.
Works well with

Services that pair with this one.

Ready to run social ads that pay back?

Free 30-minute call. Tell us your offer, audience, and budget — we'll tell you honestly which platform to start on and whether paid social is even the right move.

Reply within 1 working day GDPR compliant Based in Ireland