Wix
Fast-launch small-business sites, done properly.
Wix for Irish SMBs who need a professional site launched in 2–4 weeks without the ongoing cost of custom development. Yes, Wix gets ragged on by devs — but for specific use cases, it's the honest right answer.
2–4 week launch
Your team owns editing
W
Wix · Template Library900+ templates
Restaurant
Menu · reservations · delivery
Photographer
Consultant
Online store
Events
Non-profit
Wix ADI · AI site builder
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A vegan café in Dublin with online ordering|
Honest platform choice
When Wix is genuinely the right answer.
We'll happily build you a custom site. We'll also tell you when you don't need one. These are the scenarios where Wix wins on pragmatism.
Solo or 2-3 person businesses
Therapists, consultants, tradespeople, personal trainers. A 6-page presence with contact form and testimonials. Custom build is overkill; WordPress is overhead.
You'll edit the site yourself — frequently
The Wix editor is genuinely intuitive. If you'll be swapping photos, updating menus, adding events weekly, you own the update process without calling us.
Launch pressure > scaling needs
Open-for-business next month. Wix in 3 weeks beats a custom site in 12 weeks when the business actually needs a storefront now.
Low-to-moderate traffic expectation
Under ~20k monthly visitors. Above that, Wix's performance and SEO constraints start to bite meaningfully — migrate before they do.
Three ways to build on Wix
ADI, Editor, Velo — pick the mode that fits your needs.
AI-first
Wix ADI
Describe your business in a prompt, Wix generates a full site structure and design. Good for rapid prototypes, one-page launches, clients who need to see something before committing.
Less design control, generic feel out the box
Solo traders, quick POCs, "I need a site this week"
Visual builder
Wix Editor
The classic Wix editor. Drag-drop sections, customise colours/fonts, add apps from the ecosystem. What we use for most client projects — visual control + managed hosting.
Template switching post-launch is painful
Most SMB sites · 5–30 pages · editable by client
Dev mode
Wix Velo
JavaScript + backend functions unlocked. Custom database collections, scheduled jobs, third-party API integrations, user-role logic. Wix but with actual dev power beneath.
You're effectively writing apps; dev resource needed
Custom logic, members-only areas, bespoke workflows
What comes included
Wix's built-in modules — what's genuinely useful.
Ecommerce, bookings, events, restaurants, members areas — all included rather than third-party apps. This is Wix's strongest card for small businesses.
Wix Stores
Product catalogue, variants, cart, checkout. Handles inventory, Stripe/PayPal, shipping rules. Good to ~200 SKUs.
Wix Bookings
Service bookings, class schedules, staff assignment, payments. Fitness studios, salons, consultants all use this well.
Wix Events
Ticketed events, RSVP, attendee lists, email confirmations. Event management end-to-end.
Wix Restaurants
Menus, online ordering, table reservations, delivery zones. Genuinely full-featured for cafés and small restaurants.
Wix Members
Gated content, member profiles, forum, live chat. Solid for community-heavy use cases.
Wix Blog
Posts, categories, authors, SEO fields. Simpler than WordPress; sufficient for most small-business blogging.
Wix Forms
Multi-step forms, conditional logic, payment capture, submission dashboard. Better than bolt-on form plugins elsewhere.
Wix Email Marketing
Segmented lists, templates, automated workflows. Basic but integrates with everything else on-platform.
Where Wix falls short
The honest limitations.
We don't sell Wix as universal — here's where it stops making sense.
SEO ceiling lower than WordPress/custom
Technical SEO basics are fine. Advanced moves (complex schema, custom robots, granular URL control, log file analysis) have workarounds but aren't clean.
Page speed plateaus around 70/100
Mobile Lighthouse scores rarely exceed 70–80 even with optimisation. Acceptable for most SMBs, a deal-breaker if you compete in performance-sensitive verticals.
Migration out is hard
You can't export to WordPress cleanly. Content can be scraped; design must be rebuilt. Plan for this before committing, not after.
Enterprise features missing
SSO, advanced role-based access, multi-site management, audit logs. Not where Wix plays.
Free tier shows Wix branding
You need at least the Combo plan (~€14/mo) to remove Wix footer and connect custom domain. Budget for this upfront.
Template lock-in post-launch
Once you pick a template, switching to another requires rebuilding. Pick carefully at the start — we do a paid pre-selection session if scope is unclear.
When to move off Wix
The graduation path — Wix → WordPress/custom.
Traffic hits ~20k/mo
Performance and SEO start costing you real revenue
Team grows past 10
Role-based access, workflow approval become real needs
Custom logic grows
Integrations, automations, bespoke calculators pile up
When any two of the above hit — we plan the migration. Typically 8–12 weeks to WordPress or a custom stack, with content carried over systematically.
Frequently asked
Wix questions.
Our typical Wix builds run €2,500–€6,500 depending on page count, integrations, and whether we're doing ADI-assisted, Editor, or Velo-involved work. Wix's own subscription is separate (~€16–€35/mo).
Is Wix right for your business?
Free 30-minute call — we'll listen to your business situation and tell you honestly whether Wix, WordPress, Webflow, or custom is the right fit. Not a sales pitch.