SEO Audits
Find what's actually broken before fixing anything.
Site audits, technical audits, content audits, competitor audits, backlink audits. Deep, prioritised reports that tell you exactly what to fix, in what order, with realistic impact estimates. No 120-page PDFs nobody reads.
Technical audit
Content audit
Competitor audit
Backlink audit
SEO audit report
audit-2026-04-19.pdf
yourcompany.ie — full site audit
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Four kinds of audit we run
Different diagnoses for different problems.
Technical audit
Infrastructure
Crawlability, indexation, site architecture, rendering, Core Web Vitals, HTTPS, mobile usability. The under-the-hood stuff.
Best for
Stalled rankings despite good content · Migration post-mortems · Platform change validation
Timeline:
3–4 weeks
Content audit
Content
Every URL categorised: winners, decliners, thin content, cannibalisers, prune candidates. Gap analysis vs competitors.
Best for
Libraries of 100+ published pages · Flat or declining traffic · Considering content pruning
Timeline:
2–4 weeks
Competitor audit
Market
What your top 3 competitors rank for that you don't. Their best-performing content, backlink sources, schema usage.
Best for
Entering new markets · Post-pivot strategy · Understanding why competitors outrank you
Timeline:
2 weeks
Backlink audit
Authority
Link profile health, toxic links, anchor distribution, lost links, competitor link gap analysis, disavow recommendations.
Best for
Recovering from manual action · Acquired sites · Links showing in GSC that shouldn't
Timeline:
1–2 weeks
What you actually receive
More than a PDF. A fix-and-ship plan.
Executive summary
One-pager: top 5 critical issues, 90-day impact forecast, resource ask for leadership buy-in.
Issue-by-issue breakdown
Every issue with severity, affected URLs (CSV export), recommended fix, effort estimate.
Prioritised roadmap
Quarter-by-quarter plan. What to fix first, what to defer. Mapped to your team's capacity.
CSV & JSON exports
Every data table exportable — upload to Jira, Linear, Asana, your project tool of choice.
Video walkthrough
30–60 min loom-style recording explaining findings. Share with dev, content, exec teams.
90-day follow-up
Re-scan included. Verify fixes held, catch new regressions, measure impact.
When an audit makes sense
Seven moments to get a second opinion.
1
Traffic dropped and you don't know why
Algorithm update hit? Technical regression from a recent release? Content decay? An audit diagnoses which.
2
You're considering a site migration
Pre-migration audit establishes baseline. Post-migration audit catches what broke. We recommend both.
3
New developer or agency took over the site
Check what state the handover actually left you in. What was promised vs what was delivered.
4
You're about to invest heavily in SEO
Know the starting point. Understand what fixes you'll need alongside content investment to see ROI.
5
A competitor overtook you in rankings
Comparative audit — what they have that you don't. Usually a combination of 3-4 things, not one magic bullet.
6
You've just acquired another company or site
Inherit more than just the content — inherit the problems. Technical debt, backlink liabilities, content cannibalisation.
7
Annual strategic review / planning
Once-a-year audit for sites with steady traffic. Catches drift, informs next year's priorities and budget.
Frequently asked
Audit questions.
No. We use Screaming Frog, Sitebulb, Ahrefs, Semrush, and others — but tools give data, not insight. What separates our audit from a Semrush export is: prioritisation, context, interpretation, and realistic forecasting. The tools find issues; we decide which ones matter.
Related services
Often follows an audit
Know what you're dealing with — properly.
Book a scoping call and we'll propose an audit type, timeline and fee based on your actual site. No surprises.