Magento · Adobe Commerce
Multi-brand, multi-market — one admin.
Adobe Commerce (Magento) for enterprise Irish businesses running multiple storefronts across countries, languages, currencies, and B2B/B2C — from a single catalogue and order management hub.
Adobe Commerce · Configuration
AdminGlobal Config (Trailkit Ltd)
Retail Website
Irish Retail · English
trailkit.ie · EUR · 350 SKUs
UK Retail · English
trailkit.co.uk · GBP · 340 SKUs
German Retail · Deutsch
trailkit.de · EUR · 290 SKUs
B2B Website
B2B Wholesale IE
b2b.trailkit.ie · EUR · 420 SKUs
2 websites · 4 stores · 4 store views
trailkit.ie
Trailkit
EN·€
Performance gear for the Irish outdoors.
Shop base + ie-specific
Merino Crew
€85.00
Merino Crew
€85.00
Merino Crew
€85.00
Payments for this store
RevolutStripeAn Post
One Magento install · four storefronts · shared catalogue, customers, order management · per-store config for everything
When Magento is the right call
Enterprise complexity Shopify Plus won't absorb.
Multi-country / multi-brand at scale
3+ countries with distinct catalogues, pricing, languages, currencies. Magento's website-store-view hierarchy is built for this exact shape.
B2B with tiered pricing + quotes
Company accounts, purchasing hierarchies, quote-to-order, negotiated pricing, credit limits, net-30 terms. Native in Adobe Commerce B2B.
Large catalogues (50k–1M+ SKUs)
Complex attribute sets, configurable products with 50+ variants, fast filtered search across massive catalogues. Where Magento genuinely outperforms lighter platforms.
Multiple customer groups
Retailers, distributors, trade, staff, retail — each with its own catalogue visibility, pricing, payment terms, checkout flow. Built-in, not bolted on.
Deep ERP / PIM integrations
SAP, Oracle, Microsoft Dynamics, Akeneo, InRiver — Magento's mature API and event architecture handle enterprise integration heavy-lifting.
Custom business logic
Industrial pricing rules, commission calculations, custom catalogue restrictions, partner portals. Magento's module architecture makes this scalable.
Magento Open Source vs Adobe Commerce vs Adobe Commerce Cloud
Three Magento editions — which earns its price.
Free · self-hosted
Magento Open Source
The free, community-maintained edition. You host, you maintain, you extend. Full commerce features but missing B2B module, page builder, and Adobe Stock integrations.
Mid-market DTC with in-house dev team · tight licensing budget
€20k+/year licence
Adobe Commerce (on-prem)
Open Source + B2B module + page builder + advanced merchandising + customer segmentation + 24/7 support + content staging. Still self-hosted.
B2B merchants · €5M+ GMV · in-house infrastructure capable
€40k+/year licence
Adobe Commerce Cloud
Adobe Commerce + managed AWS hosting + Fastly CDN + New Relic + Blackfire + deployment pipeline + PaaS. Adobe handles infra, you handle code.
Enterprise · €10M+ GMV · compliance-heavy verticals · AWS-happy
The Magento feature surface
What's in the box.
Not a complete list — just the features where Magento leaves other platforms behind.
Catalogue
Configurable/bundled/grouped/virtual products · attribute sets · 50k–1M+ SKU capacity · catalogue price rules · catalogue visibility by customer group
Multi-storefront
Multiple websites · multiple stores per website · store views for language variants · shared or isolated catalogues · per-store everything
B2B (Commerce only)
Company accounts · purchasing hierarchies · quote requests · negotiation · requisition lists · punch-out · shared catalogues · tiered pricing
Pricing rules
Catalogue + cart price rules · customer group pricing · tiered pricing · special prices · MAP · coupon codes · combinable conditions
Checkout
Single-page checkout · guest + registered · saved addresses · multi-address shipping · gift options · gift wrap · PO checkout for B2B
Payments
20+ payment gateways · PayPal/Braintree/Stripe/Adyen · saved cards · vault tokens · 3DS2 · purchase orders · bank transfers · authorize/capture split
Shipping
UPS/FedEx/DHL/USPS native · table rate · flat rate · free shipping conditions · multi-origin shipping · custom per-product shipping
SEO
Clean URLs · per-store-view SEO · canonical URLs · rich snippets · XML sitemaps · robots.txt per store · rewrites engine · meta per product
When Magento is wrong
Reasons to pick something else.
Under €5M annual revenue
Magento's complexity and total cost of ownership overshoots below this threshold. Shopify Plus or BigCommerce usually fits better.
No in-house / agency developer resource
Magento isn't maintainable with one part-time dev. Need a team or long-term agency partner — budget for that from day 1.
Fast launch timelines (< 12 weeks)
Magento projects rarely ship in under 4 months. If you need a store live in 6 weeks, pick Shopify.
Simple single-market DTC
If you sell in one country, one currency, to consumers, to retail customers only — you're not using 80% of Magento's capabilities.
Performance-critical with tiny infra budget
Magento needs real servers (4+ cores, 16+ GB RAM, Redis, Varnish, Elasticsearch, Fastly CDN). Can't run on shared €10/mo hosting.
Low plugin maturity tolerance
Magento extensions (Adobe Marketplace) are generally mature but less curated than Shopify apps. Due diligence on each is required.
Frequently asked
Magento questions.
Open Source implementations start around €45,000 and scale to €200,000+ depending on integrations, design customisation, and B2B complexity. Adobe Commerce licence (€20k+/yr) is separate. Ongoing dev retainer typically €3,000–€12,000/month.
Related
Related platforms & services
Running multi-brand, multi-country, or B2B?
Free 60-minute enterprise scoping call — describe your operation and we'll return a realistic platform recommendation, timeline, budget range, and architecture sketch.