Product Catalogue Setup
From spreadsheet chaos to catalogue that converts.
Product data cleanup, structure, and content for Irish e-commerce. Deduplicate, standardise, write proper descriptions, organise variants — the unglamorous work that makes search, sales, and reporting actually work.
Four problems that quietly kill sales.
Every Irish e-commerce store we audit has at least two of these. None of them are dramatic — all of them cost money, every single day.
Duplicate SKUs across systems
Same product listed three times with different names. Stock on two of them is wrong. Reports are lies.
Missing or low-quality images
Phone-camera shots in the warehouse. Different backgrounds. Inconsistent sizing. Your store looks amateur, and it sells like it.
Descriptions written in panic
A line and a half of text per product, written in 2019 when someone had to add 200 at once. Bad for SEO, bad for conversion.
Variants and options a mess
Size 'L' on some, 'Large' on others. Red, Cherry, Crimson — all the same colour in customer eyes. Searchability destroyed.
Data, content, imagery — all three make a catalogue work.
Cleaning the data alone isn't enough if descriptions and photos are still a mess. Fixing photos doesn't help if the variants are a tangle. All three, together.
From spreadsheet chaos to clean schema
Product pages that convert
Consistent, compelling visuals
The boring work that earns real numbers.
Typical gains Irish SMB e-commerce stores see from proper catalogue cleanup. No magic — just clean data doing its job.
SEO improvements from proper taxonomy + descriptions
Clean product pages convert better than messy ones
On manual product admin per week
From accurate, deduplicated SKU data
Clean catalogue data is unglamorous work that quietly earns.
Nobody brags about it at conferences. But clean SKU data makes everything downstream — search, marketplaces, ads, reports — actually work.
Clean your catalogue on the platform you already use — or prep it for the one you're moving to.
Common catalogue scenarios.
The messy data situations we most often help Irish SMBs untangle.
Catalogue questions, honestly answered.
The questions Irish SMBs ask us most often.
Services that pair with this one.
Product data a mess?
Free 30-minute audit call. Share a sample of your catalogue — we'll show you honestly what's worth cleaning, and what the effort will return.