Analytics & Reporting
Stop guessing. Measure what matters.
GA4, conversion tracking, and attribution for Irish SMBs — set up properly, consent-aware, and reported in plain English. Know which channel earns, which page converts, and which euros to spend next.
Four analytics mistakes every audit turns up.
Most Irish SMB analytics setups have at least two of these. Often the data is lying and nobody knows — which is worse than no data at all.
Dashboards nobody reads
You've got GA4 installed. You've never logged in. Nobody can interpret what's there. Data exists; insight doesn't.
Conversions aren't tracked properly
Post-iOS 14.5 pixel issues. Goals set up wrong 3 years ago. Your reports are wrong and nobody's told you.
No attribution across channels
Someone clicks Facebook, comes back via Google, buys after an email. Who gets credit? Most setups can't tell you.
GDPR / cookie consent confusion
Cookie banner blocks tracking. Consent flows broken. You're half-compliant, half-measuring, fully exposed.
Setup, planning, compliance — in that order.
Most agencies jump straight to setup and skip planning. That's why most analytics dashboards track the wrong things. We do it properly, in sequence.
The foundation, done right
What actually matters
Compliant and still useful
Analytics that actually informs decisions.
Four outcomes Irish SMBs get from properly-built tracking. No vanity metrics; real numbers you can run the business from.
Accurate conversion data
Post-iOS 14.5 measurement recovered with server-side tracking and Conversions API. You see what ads really earn.
Attribution you can act on
Know which channel drives first touch, which closes, which email pushes users over. No more credit fights in meetings.
GDPR-safe measurement
Consent-aware tagging. Cookie mode v2. Documented data handling. Compliant AND useful — not one or the other.
Reports humans read
Plain-English monthly summaries, not dashboard dumps. The TL;DR goes first; the detail's there if you want it.
Analytics only earns when decisions change.
Fancy dashboards aren't the point. Making better, faster, data-informed decisions is. If you won't act on what the data shows, save your money.
Across the whole tracking stack — including GDPR-friendly alternatives where they fit.
Common analytics scenarios.
The tracking and measurement work Irish SMBs most often need fixed or built properly.
Analytics questions, honestly answered.
The questions Irish SMBs ask us most often.
Is your analytics actually working?
Free 30-minute audit call. Share your GA4 access (read-only) and we'll tell you honestly what's broken, what's right, and what the numbers are really showing.