Headless CMS

Write once. Publish everywhere.

Sanity, Contentful, Strapi, Storyblok, Prismic — content hubs decoupled from where it renders. One editing interface feeds your website, mobile app, email system, digital signage, in-store kiosks, even chatbots. The API handles the rest.

Sanity Studio

Draft → Published

Editing · Post

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editing

Winter Collection is live

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Our new winter range drops...

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winter-2026.jpg

Which headless CMS for which situation.

Sanity

Customisable studio, dev-first

Strengths

Portable Text for structured content, real-time collaboration, flexible schemas

Best fit

Content-heavy sites, editorial workflows, teams with dev resource

Free tier generous · Growth €99/mo

Contentful

Enterprise SaaS, mature

Strengths

Robust API, good team permissions, wide integration ecosystem, battle-tested

Best fit

Large enterprise content teams, compliance-heavy industries

Basic tier limited · Team from €300/mo

Strapi

Open-source, self-hostable

Strengths

No vendor lock-in, Node-based, customisable admin UI, you own the database

Best fit

Teams preferring self-hosting, dev teams with infra capacity

Free self-hosted · Cloud from €20/mo

Storyblok

Visual editor, marketing-friendly

Strengths

Visual preview in editor, component-based content, non-dev editor experience

Best fit

Marketing teams wanting drag-drop without a static site builder

Free starter · Entry from €99/mo

We also work with Prismic, Hygraph, Payload CMS, and Directus. The right pick depends more on your team and content patterns than on absolute platform features.

The genuine use cases

When headless moves from "interesting" to "essential".

Headless has become a bit of a trend. The honest test — you actually need it when one or more of these is true, not just because it sounds modern.

Content lives across multiple channels

Website + mobile app + email system + digital signage + partner API all need the same content. Headless is the one-source-many-endpoints answer.

You publish in multiple languages at scale

5+ locales with localised content per market. Headless CMSes handle translations workflow meaningfully better than WordPress plugins.

Your frontend tech is modern (Next.js, Nuxt, etc.)

If you've committed to Next.js/Nuxt for performance or developer experience, headless lets the CMS fit that architecture natively.

Editorial team ≥ 5 with defined workflows

Multiple editors, reviewers, translators, schedulers. Real versioning, real approval chains, real team capabilities.

Content is structured, not just articles

Products, events, case studies, FAQs, staff — each with defined fields and relationships. WordPress's free-form post pattern doesn't fit.

Performance targets are aggressive

You need static-generated pages with CDN delivery and sub-second loads. Headless + Next.js ISR is this architecture's sweet spot.

Typical architecture

The stack we most commonly ship.

Not the only pattern but a proven one: Sanity + Next.js + Vercel hosting for content-heavy business sites. Everything after that is decoration.

Content hub

Sanity (or Contentful / Strapi)

Editor studio, structured content schemas, API delivery, real-time collaboration

API & middleware

Sanity GROQ / REST / GraphQL

Content delivery API · webhook triggers on publish · edge caching

Frontend framework

Next.js (app router, React 19)

Static generation (ISR), server components, edge runtime where needed

Hosting & CDN

Vercel / Netlify / Cloudflare Pages

Global CDN · auto deploy on git push · preview branches per PR

Analytics & SEO

GA4 + Vercel Analytics + Schema

Server-rendered meta tags, structured data, Core Web Vitals monitoring

Auth (if needed)

Clerk / NextAuth.js / Supabase Auth

User accounts, gated content, role-based dashboards, Stripe subscriptions

Don't chase the trend

When headless is overkill.

Small brochure site

Under 20 pages, single language, no mobile app, no third-party integrations. WordPress or Webflow ships faster and cheaper.

Editorial team of 1-2

The infrastructure cost (dev team, hosting, auth, preview environments) doesn't pay back at small editorial scale.

You don't have dev resource

Headless needs someone to maintain the Next.js/Nuxt frontend. WordPress is forgiving of non-dev maintenance; headless isn't.

Content doesn't need to fan out

If content only ever lives on one website, the multi-channel benefit of headless is moot. You're paying for complexity you don't use.

Frequently asked

Headless CMS questions.

CMS fees vary: Sanity free tier often fits small teams, growth plans €99/mo; Contentful enterprise-scale from €300/mo. Our build cost typically €25,000–€75,000 depending on content model complexity, frontend design scope, and integrations. Quoted per project after scoping.

Yes — we write migration scripts that transform WordPress export data into the new CMS's schema. Content + images + authors + categories carry over. URL redirects preserved. Typical migration adds 2–4 weeks to project.

Page rendering happens on the frontend framework (Next.js server-side rendering or static generation). Meta tags, schema, sitemaps are all built in. Done right, headless SEO performance is stronger than WordPress — faster pages, better Core Web Vitals.

All modern headless CMSes support draft preview — editors click "preview" in the studio and see the exact frontend render with their unpublished changes. We wire this up in every project.

Portable content is the big win. Your content is export-friendly JSON, not locked in proprietary formats. Moving from Sanity to Contentful (or anywhere) involves re-wiring the API layer, not re-entering content. Migration is always a project but rarely a disaster.

Related platforms & services

Custom CMS

Fully bespoke alternative

Custom Frameworks

Next.js, Laravel, React stacks

Website Design

Frontend design service

Does headless genuinely fit your content?

Free scoping call — we'll listen to your content shape, channel needs, and team structure, and give a straight answer. If it's not headless, we'll tell you what fits better.