Crescentek

Google Ads Management

Stop paying for clicks that don't pay back.

Google Ads management for Irish SMBs that want real return — not vanity clicks. Honest audits, conservative spend scaling, tight conversion tracking, and monthly reports in plain English.

Based in Ireland
GDPR compliant
Reply within 1 working day
ads.google.com · Keyword: "boiler repair dublin"
Live ad auction
Every click
1
Your ad
QS 8/10 · bid €2.80
€2.10
actual CPC
2
Competitor A
QS 5/10 · bid €3.20
€3.02
actual CPC
3
Competitor B
QS 4/10 · bid €3.50
€3.48
actual CPC
Your quality score
8/10
Expected CTR8/10
Ad relevance9/10
Landing page experience7/10
Typical CPC at QS 5€4.80
Your CPC at QS 8€2.10
Common leaks

Four ways Irish SMBs leak ad budget every week.

Every audit we run finds at least two of these. Finding and fixing them usually earns back the management fee in the first month.

You're bidding on your own brand

Easy 30% savings if nobody's negative-keywording competitor brand bleed.

No negative keywords

Paying for 'free' and 'DIY' clicks that'll never convert. Weekly leak.

Google auto-applied recommendations

Auto-optimisations sound friendly. They usually broaden targeting and inflate spend.

Conversion tracking broken

Half the dashboards we audit are measuring the wrong events — or nothing at all.

The hidden lever

Why Quality Score matters more than your bid.

Two businesses can bid the same and pay very different amounts per click. Here's the mechanic — and why we spend real time here.

Component 1
8/10

Expected CTR

How likely Google thinks someone is to click your ad for this keyword.

Component 2
9/10

Ad relevance

How closely the ad copy matches the search intent.

Component 3
7/10

Landing page experience

Speed, relevance, and usability of where the click lands.

The bottom line
Improving Quality Score from 5 to 9 can cut your actual CPC by 40-50% — for the exact same keyword, against the exact same competitors. It's the biggest lever in the entire platform.
What's included

Eight modules, one honest management service.

Everything that goes into running ads that actually return money, not just rack up clicks.

Account structure & audit

Start with a full audit: existing campaigns, Quality Scores, conversion actions, attribution. You'll get a written report before any changes.

Keyword strategy

Irish-intent keywords, match-type strategy, branded separation, negative keyword lists from day one — not retrofitted.

Ad copy & RSAs

Responsive Search Ads with 15 headline / 4 description variations. Tested, iterated, refined over time.

Landing page matching

Ads need matching pages. We check — and build if needed. See Landing Pages for deeper work.

Conversion tracking

GA4 + Google Ads conversion tags installed properly. Offline conversion import where it matters. You measure leads, not clicks.

Bid strategy & budget control

Manual CPC vs target CPA vs maximise conversions — we pick based on data volume, not Google's defaults.

Monthly optimisation & reporting

Search term review, bid tuning, ad testing, landing page checks. Written monthly report in English, not dashboard-speak.

Policy safety & compliance

Irish & EU advertising rules, healthcare/financial category care, GDPR-compliant audiences. Keep your account safe from suspensions.

Is it a fit?

Google Ads rewards patient operators — not lottery players.

Here's who tends to see real return, and who'd honestly be better off spending elsewhere.

Right fit
We should talk if…
You need leads this week — not in 6 months
You have a budget of at least €500-1000/month to test meaningfully
You have landing pages worth sending traffic to (or we'll build them)
You want measurable ROI with honest attribution, not vanity clicks
You can take more business and close the leads we send
Not a fit
We'll point you elsewhere if…
Your budget is €100/month — data volume won't be enough to optimise
Your website isn't conversion-ready — fix that first
You want a 'set and forget' ad account — Google Ads punishes neglect
You won't be available to take calls or respond to leads within a day
Tech we build with

Across Google's full paid ecosystem — only where it makes sense for your business.

Google Ads (Search)
Google Ads (Performance Max)
Google Shopping
YouTube Ads
Display Network
Google Merchant Center
What we typically run

Common Google Ads scenarios.

Where Irish SMBs see the most reliable return from paid search.

Service trade lead-gen
E-commerce Shopping Ads
Professional services
Local service businesses
Event & course signups
SaaS free trial campaigns
B2B lead-gen
Seasonal promo campaigns
Common questions

Google Ads questions, honestly answered.

The questions Irish SMBs ask us most often.

Depends on your industry and goals, but for most Irish SMBs, €800-2000/month is a realistic starting point for meaningful data. Below €500/mo, you can't gather enough data to optimise effectively — you're just hoping. We'll calculate a realistic budget based on your industry CPCs and conversion rates before you commit.
Management fees are quoted per account based on complexity, not budget-percentage. We don't charge more just because you spend more. You'll get a clear monthly fee on the quote — no performance fees that create weird incentives, no surprise line items.
Google's free reps are paid to maximise your spend, not your return. They push Performance Max, auto-applied recommendations, and broad match — all things that benefit Google's revenue. We work for you; Google's reps work for Google. Both are honest about it.
Leads usually within the first 2 weeks if everything is set up properly. Real optimisation takes 4-8 weeks as we gather data, test ads, and refine targeting. The first month is about establishing a baseline and killing wasted spend — results compound month 2 onwards.
Quality Score (1-10) affects how much you pay per click. A QS of 9 can pay 40% less than QS 5 for the same click. Getting QS high is a matter of ad/keyword/landing page relevance — exactly the boring work most agencies skip. It's one of the biggest budget levers we pull.
Sometimes. PMax works well for e-commerce with good product feeds and strong conversion data. For service businesses starting out, it's often a black-box spend-eater. We start with Search campaigns for control and visibility, then consider PMax once we have real conversion data to feed it.
Works well with

Services that pair with this one.

Ready to stop guessing with paid ads?

Free 30-minute audit call. Share your current account (or tell us the brief) and we'll give you honest feedback — including if we'd genuinely recommend not running ads yet.

Reply within 1 working day GDPR compliant Based in Ireland