Integration Platform Support
Zapier, Make, n8n — or actual code?
Honest integration platform advice for Irish SMBs. We build on Zapier when it fits, Make when it's better value, n8n when self-hosting earns back, and custom code when SaaS stops making sense. No affiliate bias, no trendy pick.
Integration platforms are genuinely great — until they aren't.
Zapier/Make/n8n solve real problems. They also hide real costs. Knowing where the trade-offs live is most of the battle.
You want it working this week
Zapier or Make can have a working automation in a morning. Custom dev would take weeks. When speed matters and the flow is simple, SaaS integration platforms win.
Non-technical team needs to edit it
Business users can modify a Make scenario themselves. Not a Python script. When ownership matters more than elegance, visual platforms are the right call.
But... they can silently break
A Zap that stops firing, a Make scenario hitting an API limit — no alerts, no logs, no dev skills to debug. We've seen businesses lose a week of orders because nobody checked.
They scale-price brutally
€20/mo becomes €200/mo when volume grows. €200 becomes €2,000 at enterprise usage. Sometimes custom dev is cheaper at 18 months — we run the numbers, not the vibes.
When we reach for each platform.
Not generic pros and cons — the specific conditions we apply to pick between Zapier, Make, n8n, and custom builds.
We reach for Zapier when...
We reach for Make when...
We reach for n8n or custom when...
Four options, four different sweet spots.
Pricing and positioning as of 2026. We'll keep this honest as platforms evolve — no affiliate commissions influencing the table.
Make
Zapier
n8n
Custom (Node/Python)
The right automation platform is the cheapest one that works.
Zapier isn't always the answer. Neither is Make. Neither is custom. The right call depends on volume, team, budget, and how mission-critical the flow is.
Common integration platform scenarios.
Where independent advice saves Irish businesses from expensive automation decisions.
Integration platform questions, honestly answered.
The questions Irish SMBs ask us most often.
Picking an automation platform?
Free 30-minute platform consultation. Tell us what you're automating and your volume — we'll tell you honestly which platform fits, and when custom beats any of them.
